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Nonprofits exist to advance a mission. Does that mission change when times get tough? Should it?

The economy isn’t being kind to nonprofits right now . . .

When money starts drying up, it can be tempting to cut back on “overhead” expenses like fundraising and prioritize “mission-critical” work.

That’s a sensible reaction, but it’s the wrong approach.

In bad times as well as good, it costs money to make money. If you want to spend on core programs, you have to invest in fundraising to bring that revenue in. In other words, fundraising isn’t an overhead expense—it’s critical to realizing your mission.

Easier said than done, but that’s why we wrote the ebook on it: Fundraising When Times Are Bad. Download it today!

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About American Philanthropic

American Philanthropic exists to promote the art of civil association by helping philanthropists, charitable foundations, and nonprofit organizations grow and flourish through practical guidance, strategic analysis, and no-nonsense consultation. 

Rather than peddling secret methods or promising fast results, American Philanthropic focuses on what matters—doing the right things, the right way, consistently over time.